Building a Media Team
It can be challenging when your ministry has the resources and vacancy to create positions, whether in staff or serving capacities, but you don’t know where to begin or who to look for when considering people to join your team. These types of decisions can be all the more challenging when curating a media team because it requires critical thinking about what essential roles you’re in need of. What next step is your church prepared to take in its media presence? What roles will help launch your church’s mission, vision, and values forward? What is God telling you to walk into? What are the things He is asking you to communicate to your church and what skills, gifts, and individuals do you need to do exactly that? These questions can be debatable and daunting. Below is a list of positions comprised to assist you in your consideration of building the unique media team your ministry requires.
Photographers — perhaps you’re a church with a Sunday morning service, photographers on your Sunday morning team can capture glimpses of the service and what’s going on within the walls of your church to those around them. Photographers can also document other moments or faces of people that are integral to what your ministry is doing. They work closely with people filling other roles in a creative team like social media coordinators and videographers.
Videographers — videographers can get footage of what’s going on in your ministry; perhaps it’s a worship service, stock footage that will be used within a project, a montage of the things your church is up to, a bumper video, or an announcement video. Often, though not always, videographers also serve as video editors, bringing together creativity and vision to the footage captured that prepares it to be shown before viewers. Such a role can be gathered within your ministry, in-house or hired as a contract employee.
Social Media Coordinators — get hip with the kids! Who is your target audience? Is there a wide age range of people you’re ministering to? Unofficially, it’s often said that Twitter is dead, Snapchat is the most used social media platform for preteens and teens, Instagram is the most used platform for young adults as well as for marketing purposes, and Facebook for more mature adults. With that being said, there’s a lot to consider in your social media usage such as aesthetics, branding, appropriate posts, how to use the specific features of each platform effectively, etc. Social media coordinators are special people who have a strong understanding of how to communicate in appealing ways to your target audience. They work closely with photographers and videographers who will most often create the content the social media coordinators will post.
Graphic Designers — we discussed the role of Graphic Designers a lot in one of our previous articles, ‘Establishing and Maintaining Branding in an Age of Aesthetics,’ basically, graphic designers seem to be on the rise in today’s digital age. There’s more and more of them creating beautiful work. You want these people on your team to facilitate the visual intersection of text and image. They’re the ones who bring the design to media spanning from social media posts to bulletins to other literature you’re creating, incorporating both print and digital media. These are the people who will lovingly prevent you from using Comic Sans, Curlz MT, and Papyrus in your media.
Writers and Editors — I’ve heard writers are decent people! Allow me to attempt not to speak out of bias for the remainder of this paragraph. Writers craft words with concision and clarity to ensure effective communication. Writers will typically specialize in a certain genre or style of writing and those styles range broadly to everything from technical and content writing to writing poetry and prose. On the other hand, writers often make great editors who work with other writers to proofread and refine what has been written for excellence. Both roles are equally important.
Web Designers & Coders — Often, websites can be thought of as a ‘home’ while social media platforms are ‘vehicles’ that get viewers to and from said home. Websites provide people with more essential information in a larger capacity than is provided on social media. Typically, they are visited more often than social media due to the versatility of ages that use search engines. Today, website-building software such as Squarespace are becoming more inviting and widely used; however, while such resources are user-friendly, they are best used by those with a strong understanding of how to operate them. With that, unsurprising with the rise of technology, coding is becoming a more common language people are speaking. Web designers and coders alike are integral team members who can bring harmony to the great unknowns of information technology.
Creative Directors — Last, but by no means least, every media team needs some sort of creative director to lead it. Perhaps you’re reading this and currently occupying this role. Creative directors not only facilitate the managing of all these positions by overseeing them, but they also often serve alongside other pastors as they consider the mission, vision, values, and theology behind all of the former that is being communicated.
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