Naming your Ministries
Check this out, the names of your ministries.
The primary people who care about the names of your ministries are new people. Once people are part of your church and involved in the life of your church, it doesn't matter what you call your women's ministry or men's ministry or youth group your bible studies. It doesn't matter because they're already a part of it but the people who need to know are the new people amongst you. And the reality is that a lot of churches they have no idea what you're talking about. Let me give you an example. When you say, fusion meets on Thursday at 7:00 p.m. That's your junior high ministry for grades 6 7 and 8. But people have no idea that fusion means Junior High Grade 6 7 8 or elevate meets on Saturday is like maybe that's your high school ministry or perhaps you're calling something Greece girls groups. What the heck is that? Well, it just means it's your bible study for women on Wednesday mornings.
The point of what I'm trying to say is that if we don't name things clearly, it causes confusion for people who are new, it makes them feel more like outsiders when we want them to feel welcome and part of it. So if you're thinking about changing things around your church and to do with branding, I encourage you to think about what you name things. Is it clear what the rooms of your church with the names of your ministry areas are based on a new person's first impressions of your church?
Well, I hope that helps you consider the naming of the ministries of your church. What's the craziest name of a ministry that you've heard. Maybe leave a comment below.